If you have invested in your shoe collection now all you need is look after them. shoes, like suits, should not be worn consecutively for more than one day, this is to allow them to dry out and the leather to rest.

This article covers polishing, storage, shoe trees, shoe horns and repairs. first thing to do is polishing which maintains the leather.


The normal polish to use is KIWI, however if you would like a to get a mirror shine I can personally recommend The Shoe Snobs Polish – it has a high level of natural bees-wax which nourishes the leather and helps create a mirror shine.

Regular polishing

A regular polish helps maintain the condition of the shoes, nothing looks worse than a pair of good quality shoes not clean and polished – if you don’t have the time simply pay someone else to do it – Justin who runs The Shoe Snob Blog offers an amazing service from a quick shine to a full military shine within the Gieves & Hawkes shop at No 1 Savile Row.

The first step is to go over the shoes with a large shoe brush to remove the dirt and dust from the weeks wear. The next stage is to apply the polish, this is best done with a yellow duster or old t-shirt. wait for the polish to dry (make a cup of tea). Once you have enjoyed your tea the polish should be dried so just simply buff of the excess polish with a large shoe brush. Done. Very easy – yet if not done shoes will not last half as long.

Military toe cap shine

If you would like to recreate this type of mirror like shine on your shoes this requires bit more effort.

Justin, The Shoe Snob has written a great article on this particular subject so in order to not ‘reinvent the wheel’ please visit his blog post Polish your shoes properly.


Shoes should be stored in shoe bags – all reputable shoe brands include this with a purchase. They should also be stored in a shoe box or shoe rack (preferably made of cedar) on their side to allow the soles to dry out properly.

Shoe trees

shoe trees help dry out the shoe, maintain their shape and to keep creases at bay, they are a essential bit of kit.

Herrring shoes do great cedar shoe trees – Cedar gives the shoes a lovely smell – which cost £35, by using the Aspiring Gent discount code AAGT you will receive a pair free with all Herring Shoes over £99.95.

Shoe horns

an inexpensive way to protect the heel part of your shoes, if not used, even on the best pair of shoes, the stitching on the heel area will get overly worn and will need to be repaired.


Once your shoes have been worn for some time they will need to be repaired, the first sign they need to be mended is normally the sole.

Most Northampton shoemakers have a repair service that costs around £80 – the benefit of going to back to the original shoemaker is they will use the same materials the shoe was made from in the first place, the repair is more of a refresh as they should replace all the bits that have worn. when you get the shoes back they should look as good as new.